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Viactiv

This article was originally published in The Tan Sheet

Executive Summary

Flavored soft calcium chews in new resealable "to-go" packs will reach retail shelves nationwide in May in time for National Osteoporosis Awareness and Women's Health Months, McNeil Nutritionals announces Feb. 19. Ten-chew packs will carry a suggested retail price of $1.99 and will be available in the original milk chocolate flavor as well strawberry cream - a new flavor that debuted in September. The launch follows strong growth for the brand in 2003 (1"The Tan Sheet" Jan. 27, 2003, In Brief)...

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