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Colgate Simply White Marketing Support Will Be “Modest” In 2004

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive plans to scale back U.S. marketing expenditures on its Simply White tooth whitener after sales fell short of 2003 projections, CEO Reuben Mark said during a year-end financial presentation Feb. 3

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Colgate lines up execs

Colgate-Palmolive announced new positions for three senior executives viewed as potential successors to CEO Reuben Mark July 9. Ian Cook will take the COO post and will head all Colgate's businesses except for Latin America and the Hill's pet food division. Javier Teruel is appointed vice chairman and will be responsible for worldwide strategy. Lois Juliber, also appointed vice chairman, will continue to head Global Business Development, R&D and other areas. All three will report to President William Shanahan. Mark noted in February he plans to retire in the next two to four years and that one of three execs "in rotational mode" would succeed him (1"The Tan Sheet" Feb. 9, 2004, p. 7)...

Colgate lines up execs

Colgate-Palmolive announced new positions for three senior executives viewed as potential successors to CEO Reuben Mark July 9. Ian Cook will take the COO post and will head all Colgate's businesses except for Latin America and the Hill's pet food division. Javier Teruel is appointed vice chairman and will be responsible for worldwide strategy. Lois Juliber, also appointed vice chairman, will continue to head Global Business Development, R&D and other areas. All three will report to President William Shanahan. Mark noted in February he plans to retire in the next two to four years and that one of three execs "in rotational mode" would succeed him (1"The Tan Sheet" Feb. 9, 2004, p. 7)...

Colgate lines up execs

Colgate-Palmolive announced new positions for three senior executives viewed as potential successors to CEO Reuben Mark July 9. Ian Cook will take the COO post and will head all Colgate's businesses except for Latin America and the Hill's pet food division. Javier Teruel is appointed vice chairman and will be responsible for worldwide strategy. Lois Juliber, also appointed vice chairman, will continue to head Global Business Development, R&D and other areas. All three will report to President William Shanahan. Mark noted in February he plans to retire in the next two to four years and that one of three execs "in rotational mode" would succeed him (1"The Tan Sheet" Feb. 9, 2004, p. 7)...

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