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IRI conference

This article was originally published in The Tan Sheet

Executive Summary

Chicago-based market researcher to sponsor Reinventing Consumer Packaged Goods 2004 Summit in San Diego, California Feb. 22-24. The conference will address "critical business transformation issues facing CPG and retail sectors" such as the need for real-time CPG enterprise and new processes and technologies that maximize business performance, IRI says. Executives from Wal-Mart, Wm. Wrigley Jr. Co. and 7-Eleven are slated to speak at the summit...
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