NEXT Proteins
This article was originally published in The Tan Sheet
Executive Summary
Apple Spice-flavored breakfast bars featuring designer whey protein are rolling out to retailers now, Carlsbad, Calif.-based firm announces Dec. 15. Oatmeal Raisin Sun and Strawberry Safari will complete the line in early 2004. Bars are NEXT Proteins' answer to "dashboard dining," firm maintains. "One 88 g bar is packed with more protein than nine egg whites and more calcium than a glass of milk," press release notes. The designer whey "delivers a continuous supply of energy" so consumers don't experience "the typical post-breakfast carb crash." The 88 g bars, carrying an SRP of $2.99, will be joined by 44 g bars retailing for $1.99...
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