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Leiner fish oil focus

This article was originally published in The Tan Sheet

Executive Summary

Private label firm hopes to capitalize on 50% expected growth in the fish oil category, Leiner says Oct. 20. According to Information Resources, Inc. (Chicago), Leiner has a $40 mil. share of $134 mil. market. Carson, Calif.-based firm will aim to educate public on its 1,000 mg regular strength fish oil, enteric coated 1,000 mg capsule and 850 mg capsule "which is smaller and more concentrated." Roughly 20 retail customers purchase all three products, firm notes...
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