Aetna Follows Claritin Model, Will Provide Prilosec OTC Coupons
This article was originally published in The Tan Sheet
Executive Summary
Aetna will join Wellpoint in giving Prilosec OTC a boost by providing coupons worth a free 14-day trial of the product, the insurer announced October 7
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WellPoint NextRx/BCBS Pilot Program Encourages Members To Buy OTC
Insurers are increasingly encouraging members to use over-the-counter drugs in place of more expensive prescription options by expanding coverage plans, offering coupons or paying for a member's first supply of an OTC drug. The growing trend reflects a push to contain rising health care costs
WellPoint NextRx/BCBS Pilot Program Encourages Members To Buy OTC
Insurers are increasingly encouraging members to use over-the-counter drugs in place of more expensive prescription options by expanding coverage plans, offering coupons or paying for a member's first supply of an OTC drug. The growing trend reflects a push to contain rising health care costs