Olay Vitamins launch
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble and Pharmavite announce supplement collection begins selling nationally Sept. 23. Print ads currently appearing in national magazines; TV ads slated to break on major networks in October. Advertising budget was not announced. P&G spent $165 mil. on ads for the Olay brand last year according to TNS Media Intelligence. Olay vitamins is made up of two product lines, featuring 15 items in total, including vitamins promoting health and wellness as well as those designed for skin care concerns such as "even tone" and "smooth texture" (1"The Tan Sheet" June 16, 2003, p. 12). Prices range from $7.99 to $24.99...
You may also be interested in...
Olay Vitamins Cross-Promotion With P&G Skin Care Line Planned
Pharmavite will support the launch of Olay Vitamins with television and print ads, in-store merchandising and cross-promotions with Olay skin care products to garner new vitamin users, the firm said
Interview: Theradaptive To Enter Clinical Trial For Spinal Fusion Gel
Theradaptive, which makes a device-biologic combination product to help speed bone healing, recently got authorization to start human trials from the US FDA. Medtech Insight spoke to CEO Luis Alvarez about the company’s past, present and future.
US FDA Expects Joint AdComm Briefing Document, Oncology Chief Says
The combined format is the new default for briefing advisory committee members, US FDA Oncology Center of Excellence Director Pazdur declared.