Olay Vitamins launch
This article was originally published in The Tan Sheet
Procter & Gamble and Pharmavite announce supplement collection begins selling nationally Sept. 23. Print ads currently appearing in national magazines; TV ads slated to break on major networks in October. Advertising budget was not announced. P&G spent $165 mil. on ads for the Olay brand last year according to TNS Media Intelligence. Olay vitamins is made up of two product lines, featuring 15 items in total, including vitamins promoting health and wellness as well as those designed for skin care concerns such as "even tone" and "smooth texture" (1"The Tan Sheet" June 16, 2003, p. 12). Prices range from $7.99 to $24.99...
You may also be interested in...
Pharmavite will support the launch of Olay Vitamins with television and print ads, in-store merchandising and cross-promotions with Olay skin care products to garner new vitamin users, the firm said
The company released an annual pricing report, showing that Sanofi's US average net prices declined for the fifth year in a row.
Other antibody treatments have shown efficacy in early-stage disease after faltering in hospitalized patients.