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Olay Vitamins launch

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble and Pharmavite announce supplement collection begins selling nationally Sept. 23. Print ads currently appearing in national magazines; TV ads slated to break on major networks in October. Advertising budget was not announced. P&G spent $165 mil. on ads for the Olay brand last year according to TNS Media Intelligence. Olay vitamins is made up of two product lines, featuring 15 items in total, including vitamins promoting health and wellness as well as those designed for skin care concerns such as "even tone" and "smooth texture" (1"The Tan Sheet" June 16, 2003, p. 12). Prices range from $7.99 to $24.99...

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