NAD tooth whitening
This article was originally published in The Tan Sheet
Discus Dental Impressions will modify current claim that its Zoom! Take-Home Tooth Whitening System "delivers dramatic results in only 3 nights versus the 3 weeks recommended for [OTC] take-home systems," National Advertising Division announces Aug. 8. NAD decided claim should be modified after challenger Den-Mat identified competing products that promise results within one week or 14 days. Discus Dental substantiated claims that its technology is "novel" and "breakthrough" and that product performance claims were backed by clinical studies, NAD concludes...
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