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Insurers back Prilosec OTC

This article was originally published in The Tan Sheet

Executive Summary

Humana joins list of insurers offering coupons for switch drug, firm announces Sept. 25. Members that "take prescription medication for chronic heartburn" will be mailed coupon for free 14-count package. Separately, North Carolina Blue Cross/Blue Shield sending more than 40,000 coupons provided by P&G for $10 off retail to "frequent sufferers of intermittent heartburn." Insurer drops Rx Prilosec, omeprazole coverage, shifts follow-on prescription PPI Nexium to higher co-pay tier. Moves follow similar action by WellPoint (1"The Tan Sheet" Sept. 15, 2003, p.3)...

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