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J&J/Merck Challenge Prilosec OTC Claims; Insurer Incentives Support Launch

This article was originally published in The Tan Sheet

Executive Summary

Johnson & Johnson/Merck is contesting claims made in a television spot for P&G's Prilosec OTC that one pill can provide relief for 24 hours

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CVS Balks At Certain Managed Care Promotions Of OTC Switches

Rising concerns about the influence that managed care providers are having on the purchase of OTC switch drugs have prompted CVS to voice its opinion in recent letters to the organizations

CVS Balks At Certain Managed Care Promotions Of OTC Switches

Rising concerns about the influence that managed care providers are having on the purchase of OTC switch drugs have prompted CVS to voice its opinion in recent letters to the organizations

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