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New MedWise campaign

This article was originally published in The Tan Sheet

Executive Summary

Thirty-second public service announcement focused on awareness of drug-drug interaction between Rx, OTC medicines featured in Be MedWise "Prescription" for Taking OTC Medicines campaign. Surgeon General Richard Carmona, MD, FDA and National Council on Patient Information & Education will hold Sept. 10 press conference at National Press Club in Washington, D.C. to launch "pharmacy-based" education campaign on safe OTC product use. NCPIE also will release new survey findings about consumers' OTC use...
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