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This article was originally published in The Tan Sheet

Executive Summary

Antiperspirants among products company will consider developing in the future, CEO Herb Baum states during Prudential Securities Consumer Conference in Boston Sept. 3. Products would need to reflect a "meaningful point of difference" compared with competitors, however. "I don't want to throw some antiperspirants...at the market that are the same as the stuff that's out there, because we'll get killed," Baum stressed. Firm is aiming to redefine its $20 bil. personal care business by dividing marketing and product development focus in Coast, Tone, Dial and Pure & Natural brands to address young men's grooming, beauty, skin protection and hypo-allergenic categories, respectively...

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