Alka-Seltzer Plus extension
This article was originally published in The Tan Sheet
Executive Summary
Quick-dissolve tablets debuting for 2003 cough/cold season contain pseudoephedrine HCl, chlorpheniramine maleate for nasal congestion, sneezing, sinus pressure and runny nose, Bayer says. Alka-Seltzer Plus Ready Relief Tabs do not contain acetaminophen, as previously reported (1"The Tan Sheet" June 23, 2003, p. 10)...
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Bayer: Alka-Seltzer Plus Ready Release quick dissolve tablets slated to ship in early August, firm says at National Association of Chain Drug Stores Marketplace in San Diego June 8-10. New delivery form "melts in your mouth" with "no water needed," labeling notes. Tablets in blister-pack 12-count boxes contain acetaminophen and pseudoephedrine, will be indicated for nasal congestion, runny nose, sneezing and sinus pressure. Consumers are advised to take two tablets for symptom relief; flavors include cool mint and orange zest. Bayer will support the line extension with television and print ads, as well as FSI drops in October, November and December...
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