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UK on OTC ads

This article was originally published in The Tan Sheet

Executive Summary

Guidelines for advertisements promoting OTCs for previously restricted indications are expected by year-end, UK's Medicines & Healthcare Products Regulatory Agency announces Aug. 11. Under the new guidelines, aspirin may be promoted for secondary prevention of heart attacks, while calcium and vitamin D products may be touted to prevent osteoporosis. Agency proposed amending the 1994 regulations in a November 2002 consultation letter (1"The Tan Sheet" Nov. 11, 2002, p. 17). Forty-one comments were received, of which 13 opposed removal of the restrictions and 31 supported the initiative...

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