Pfizer ads up
This article was originally published in The Tan Sheet
Executive Summary
Total Pfizer accounts handled by New York's J. Walter Thompson grow to roughly $500 mil. worldwide, with JWT parent WPP's Aug. 1 acquisition of U.K.'s Cordiant and its Bates advertising agency. Accounts picked up from Bates include Zantac, Sudafed, Benadryl, Visine and Rolaids. JWT separately picked up accounts for BenGay, Cortisone, and Unisom. Previous Pfizer accounts, including Listerine line and e.p.t. pregnancy test kits, accounted for approximately $200 mil. for the ad house. Bates offices will be integrated into Thompson offices, the agency said...