Executive Summary

At-home wart freezing treatment will be available in late August at food, drug, mass merchandise stores "in time for peak wart season," Medtech says Aug. 7. Pack of 12 foam applicators will carry SRPs of $25.99. Labeling instructs consumers to apply "simple swab-like applicator to the center of the wart for no more than 40 seconds. The applicator tip is cooled to about 55 degrees Celsius below zero." Warts should fall off within two weeks and the treated area should be replaced with new skin, the firm adds. Freeze Off will compete with Wartner's cryotherapy product, which launched this Spring (1"The Tan Sheet" April 28, 2003, p. 4)...