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Tylenol convenience packs

This article was originally published in The Tan Sheet

Executive Summary

Ad blitz for four Day/Night duos of Tylenol cold, flu, allergy remedies to begin in October, feature national TV, print ads. In-store displays, coupons also are planned. Twenty-four-count boxes of Allergy Sinus and Flu day and nighttime formulas will launch in September, retail for $5.99 per pack. Day/Night packs for cold, sinus were introduced last year (1"The Tan Sheet" July 15, 2002, In Brief)...

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