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Colgate kids care

This article was originally published in The Tan Sheet

Executive Summary

Toothpaste featuring He-Man, Skeletor characters began shipping in June as part of effort to re-energize kids care line, firm announces July 8. New products will be line-priced with Colgate Barbie items at $2.49. Watermelon flavor of Colgate 2in1 Kids joins bubble gum flavor, will feature "cool shrink-wrap label and fun graphics," while Colgate Baby Looney Tunes toothpaste has a musical cap that, when opened, plays music for 70 seconds while kids brush...

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