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Atkins breakfast bars

This article was originally published in The Tan Sheet

Executive Summary

Atkins Morning Start breakfast bars will ship to health, natural food stores and supermarkets nationwide before the end of July. Bars, which contain 2 g net carbohydrates, will retail for $6.99 per 5-ct. box and are available in Apple Crisp, Creamy Cinnamon Bun flavors. Atkins will support the launch with print ads and coupons; items will face competition from NBTY's CarbWise nutrition bar line which also ships in July (1"The Tan Sheet" April 28, 2003, p. 14)...

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