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Consumer OTC Drugs

Taro ElixSure “Spill-Resistant” Cough/Cold Medicines For Children Debut

This article was originally published in The Tan Sheet

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Executive Summary

Taro Consumer Healthcare Products will back its new ElixSure line of cough/cold medicines for children with $22 mil. in promotional spending through 2004

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Taro Sees ElixSure Licensing As Means To Building Consumer Awareness

Taro Pharmaceuticals is continuing to pursue possible licensing arrangements for its ElixSure NonSpil technology, according to CFO Kevin Connelly

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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