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Novartis Triaminic Allerchews With Loratadine Slated To Launch In 2004

This article was originally published in The Tan Sheet

Executive Summary

Novartis' Triaminic children's cough/coldline will be extended in early 2004 with Allerchews, the brand's first loratadine-containing offering. The product debuted at the National Association of Chain Drug Stores Marketplace in San Diego June 8-10
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