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Anti-meth campaign

This article was originally published in The Tan Sheet

Executive Summary

CHPA is joining Partnership for a Drug-Free America and Missouri, Arizona chapters of the American Academy of Pediatrics in an effort to reduce number of teens abusing methamphetamine. Two-year 1educational campaign will focus on St. Louis, Phoenix metro areas and will involve PSAs, print ads and brochures. PDFA estimates costs of the ads and PR messages will range from $8 mil. to $10 mil., mostly donated pro bono. One PSA will feature actor/musician Henry Rollins exploding the engine of a car to demonstrate meth's effects on the heart, while another will show a guided tour of a filthy meth lab. The pseudoephedrine in OTC cough/cold remedies can be illegally converted into meth...

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