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Crest Whitestrips Ad Comparison To Simply White Gets Mixed NAD Review

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble's recent TV ad humorously comparing Crest Whitestrips to Colgate Simply White makes an adequately supported superior whitening claim, but "falsely denigrates" the Colgate-Palmolive product, the National Advertising Division of the Council of Better Business Bureaus concludes in a recent review

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