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Pregnancy test goes digital

This article was originally published in The Tan Sheet

Executive Summary

Inverness Medical Innovations' Clearblue Easy Digital home pregnancy test is set to debut in major retail stores nationwide by year-end, firm states May 14. Designed to lessen ambiguity in pregnancy test results, Clearblue Easy Digital features a readout that displays the words "pregnant" or "not pregnant" depending on test results. Test likely will be priced around $1 to $2 higher than premium pregnancy tests, employs intellectual property acquired through acquisition of Unipath in 2002. Digital diagnostic test products expected to launch in 2004 include ovulation, strep throat. Overall, Inverness' Q1 revenue soared 72.4% to $64.8 mil., due primarily to additional sales contributed by IVC and diagnostic business Wampole Labs. Net income was $2 mil., compared to a net loss of $31.5 mil. in the year-ago quarter...
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