Bayer Muscle & Joint Cream Extends Franchise Into Topical Market
This article was originally published in The Tan Sheet
Executive Summary
Bayer is expanding its brand franchise beyond internal analgesics to the topical pain relief category with new Muscle & Joint Cream, which is hitting food, drug and mass shelves nationwide this month
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Bayer Muscle & Joint Cream, slated to begin shipping in May, "relieves pain and improves circulation at the site of application," firm says. Active ingredients are camphor, menthol, methylsalicylate...
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