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Olay Vitamins

This article was originally published in The Tan Sheet

Executive Summary

Pharmavite plans second half launch of vitamin line for women marketed under Procter & Gamble's well-known mass market skin care brand. Olay Vitamins will consist of two product lines - Beauty Nutrients and Wellness Nutrients - that will aim to "bridge the gap between internal and external beauty," P&G says. Licensing agreement between P&G and Northridge, Calif.-based supplement marketer announced April 17. Agreement follows 2002 launch of international joint venture by L'Oreal and Nestle for beauty-oriented nutritional supplements. Headquartered in France, newly-formed Laboratoires Inneov aims to introduce its first products in Europe this year. Avon also has partnered with Roche Vitamins (now owned by DSM) for supplements marketed through its direct-sale Wellness business...
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