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Aquafresh Extreme Clean

This article was originally published in The Tan Sheet

Executive Summary

Sodium fluoride toothpaste, with "micro-active foaming action," is reaching shelves this month, GSK says. Although ad plans have not been finalized, April 6 FSI claims Extreme Clean "now does more than remove stains" and notes "the protective shield prevents new stains to keep teeth whiter!" Toothpaste comes in citrus-mint flavor, features distinct packaging to differentiate Extreme Clean from other Aquafresh offerings, GSK adds...

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