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Skinny Pill discontinued

This article was originally published in The Tan Sheet

Executive Summary

Fountain of Youth Group has discontinued ad claims for Skinny Pill For Kids and never actually launched the product, according to recent National Advertising Division case report. Council of Better Business Bureaus division disputed claims on Edita Kaye's 1skinny.com Web site that supplement is "the first real help in fighting fat" and is "formulated with the finest ingredients to help children reduce their risk of obesity-related diseases." In a letter to NAD, advertiser stated the claims had been "unintentionally published" on the Web site and noted that "while meetings had been held with professionals regarding development of the product, no product had been formulated." Weight-loss supplements marketed to children have received scrutiny from FTC (2"The Tan Sheet" Dec. 16, 2002, p. 5)...

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