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Pilot liquid emulsion for asthma

This article was originally published in The Tan Sheet

Executive Summary

Airozin medical food for dietary maintenance of asthma is slated to launch April 7 at supermarkets, drugstores in the Carolinas, Pilot says. AC Nielsen will test direct and retail marketing to gauge success, firm notes. Airozin launch has been postponed twice, most recently due to flavor reformulation; product now is a mint, rather than citrus-flavored, liquid emulsion. Previously, the Charleston, S.C.-based firm delayed launch plans while awaiting the completion of clinical trials supporting product's efficacy (1"The Tan Sheet" Nov. 4, 2002, p. 16). Two studies, one on Airozin's safety and pharmacokinetics, are slated for publication in the March Clinical Therapeutics. Firm is sponsoring Charleston Asthma Summit April 10 to educate physicians, pharmacists, advocacy groups on asthma management...

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