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Consumer OTC Drugs

Pharmavite spokesperson

This article was originally published in The Tan Sheet

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Executive Summary

Health and fitness personality Denise Austin will serve as spokeswoman for Pharmavite's Nature Made brand, firm says. Under terms of a one-year contract, Pharmavite will sponsor Austin's "Daily Workout" TV show on the Lifetime network and create a "20-minute Denise Austin wellness video that will be shrink-wrapped with [Nature Made] vitamin C and vitamin E" supplements, firm notes. Video/supplement packages will retail for $9.99...
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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