Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Muris sends “apologies to Spike Lee”

This article was originally published in The Tan Sheet

Executive Summary

In speech entitled "Do The Right Thing" FTC Chairman Timothy Muris urges cable TV execs to screen weight-loss product ads for obviously deceptive claims. "Our goal is not to require television-network style clearance procedures for weight loss ads," but rather to focus on "the most egregious examples...miracle herbs that claim consumers can eat whatever they want and still lose weight," or "physically implausible" claims, Muris noted at Cable Television Advertising Bureau conference in New York Feb. 11. Vetting would not have to include diets, exercise plans or clinical studies, he added. Noting that "some claim that screening will increase their exposure to tort liability," Muris maintained, "that dog won't hunt. We will send you a list of claims [in the near future] that scientists state are not scientifically feasible"...
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS095137

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel