Bayer “ASAP” Campaign Includes Aspirin Donations, Focus On Women
This article was originally published in The Tan Sheet
Executive Summary
Bayer will contribute three million aspirin tablets to hospitals and clinics in five communities nationwide as part of its "Saving Lives ASAP" campaign, which launched in Washington, D.C. Feb. 12
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Bayer's campaign to promote use of aspirin among women for the prevention of cardiovascular disease includes print and billboard advertising, in-store events and a public education campaign
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Bayer's campaign to promote use of aspirin among women for the prevention of cardiovascular disease includes print and billboard advertising, in-store events and a public education campaign