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Arm & Hammer Complete Care Enters “All-In-One” Toothpaste Category

This article was originally published in The Tan Sheet

Executive Summary

Church & Dwight is introducing Arm & Hammer Complete Care toothpaste in early 2003 as its first "all-in-one" toothpaste, Personal Care and Armkel President Brad Casper said during a Feb. 10 analysts call

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Church & Dwight Hopes Enamel Care Will Revive Arm & Hammer Brand

Church & Dwight aims to reinvigorate its Arm & Hammer oral care franchise with the early 2004 launch of a premium-priced dentifrice containing a patented liquid calcium ingredient, Personal Care President Brad Casper said during a year-end earnings call Feb. 9

Church & Dwight Hopes Enamel Care Will Revive Arm & Hammer Brand

Church & Dwight aims to reinvigorate its Arm & Hammer oral care franchise with the early 2004 launch of a premium-priced dentifrice containing a patented liquid calcium ingredient, Personal Care President Brad Casper said during a year-end earnings call Feb. 9

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