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Centrum adds lycopene

This article was originally published in The Tan Sheet

Executive Summary

January TV ads for Wyeth's Centrum, Centrum Silver note the multivitamins are "now more complete with lycopene," which "may help reduce the risk of heart disease." Recent FSI states lycopene is "one of the heart-healthy ingredients found in tomatoes," offers $1-off coupon. Competitor Bayer drops FSI claiming One-a-Day Men's Health Formula features "more lycopene than Centrum"...
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