GNC Ephedra-Free Total Lean Promoted As Part Of 3-Pronged Diet Program
This article was originally published in The Tan Sheet
Executive Summary
GNC is promoting its ephedra-free Total Lean weight-loss supplement with banners at store entrances, as well as by placing the product near cash registers, at "a front focal table," and in a special "designated shelf section," the firm said
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GNC's improved earnings performance in the second quarter enhances parent company Royal Numico's bargaining position as it discusses selling off the division, the firm says
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