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Ganeden retail launches

This article was originally published in The Tan Sheet

Executive Summary

Clearly Confident antifungal lotion, Digestive Advantage supplement for lactose intolerance expected to begin reaching retail shelves by February. Marketing support for both products will include cooperative advertising with retailers, radio and cable TV spots, all of which likely will break in March. Regular strength Clearly Confident, whose active ingredient is derived from lactic acid-producing bacteria, will be marketed as a cosmetic for nail health. Maximum, professional strength formulas contain miconazole nitrate 2% (1"The Tan Sheet" Nov. 6, 2000, p. 16). Suggested retail price is $19.95 for 1 oz. package. Digestive Advantage contains lactobacillus that "provides up to 48-hour relief," 2Ganeden Web site says. Consumers will be directed to take one caplet per day; a 30-count will retail for $9.95...

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