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Commit Lozenge ads

This article was originally published in The Tan Sheet

Executive Summary

TV spots for OTC smoking cessation lozenge airing now on major networks, GSK says. Designed by Arnold McGrath Worldwide, ads feature different angles of a lone cigarette against a simple background. "This thing you carry with you everywhere, this thing you obsess about and face ridicule for, this thing you're not sure you'll ever be able to quit, may have just met its match," a voiceover states, before detailing recommended use of Commit. TV spots will be complemented by 1Web site, newspaper ads in publications such as USA Today. Commit nicotine polacrilex lozenge debuted late last month, features "time to first cigarette" dosage selection tool (2"The Tan Sheet" Nov. 4, 2002, p. 3)...

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