Novitra mass launch
This article was originally published in The Tan Sheet
Santa Rosa, Calif.-based Boericke & Tafel is supporting mass market launch of Novitra cold sore remedy with consumer print, radio ad campaign slated to begin in first quarter 2003. Designed by Stratagem Health Communications (San Francisco), ad push will feature "zoned" approach, starting in the mountain states and Northwest. Novitra 1Web site features educational, promotional materials and coupons. Homeopathic zincum oxydatum cream in .25 oz. tubes retails for approximately $12.99, carries "immediate action" and "clinically proven to shorten the duration of cold sores" claims. Now reaching shelves at Wal-Mart, Target, Novitra also is sold at major food, drug outlets nationwide...
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