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Flexium joint supplement

This article was originally published in The Tan Sheet

Executive Summary

National ad campaign including TV, radio spots will commence in January for Pharmaton's three-product Flexium line. Designed by Eaton Marketing Group (West Caldwell, N.J.), ads feature tagline "When you move more freely, life is more spontaneous." Flexium Joint Comfort with SAM-e is available in 200 mg, 400 mg strengths and claims to "naturally help ease pain and stiffness from everyday activities." Joint Comfort & Cartilage Renewal, which offers 500 mg glucosamine combined with 200 mg SAM-e, "helps to renew cartilage" in "as little as two weeks," labeling says. Flexium supplements began hitting food, drug and mass shelves nationwide in September and retail for $18.99-$38.99; they are "the only brand available at major retailers" to offer original, patented form of SAM-e, Pharmaton says...

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