Matrixx sales
This article was originally published in The Tan Sheet
Executive Summary
An 87% jump in Q3 sales to $5.1 mil. equally attributable to Zicam extensions launched this season, existing product growth, Matrixx announces in Oct. 28 1press release. Firm plans $8 mil.-$10 mil. ad spend in Q4, early 2003 to support line, including swab, Extreme Congestion Relief extensions, which shipped in August, September, respectively. TV spots featuring "3x faster" cold recovery claim broke in early October. Print ads will run in People, Cooking Light. Firm reported third quarter net income of $1 mil., compared to year-ago net loss of $101,000...
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