Citrucel line extension
This article was originally published in The Tan Sheet
Executive Summary
Clear-Mix is "unflavored fiber" developed for use in cold beverages other than water, such as iced tea, lemonade, grape juice, GSK says. Reaching shelves now, Citrucel Clear-Mix is available in 9.7 oz., 19 oz., 36 oz. sizes retailing for $7, $12.99, $19.99, respectively. Advertising, coordinated by agency-of-record Arnold New York, consists of print, TV, recent $2-off FSI drop with tagline: "Finally, fiber the way you want it"...
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