Nutrition 21 Lite Bites Bars Reaching Club Stores In The New Year
This article was originally published in The Tan Sheet
Executive Summary
Nutrition 21's Lite Bites nutrition bars will make their retail debut in Sam's Club and Costco club stores in January under an exclusive marketing agreement with Leiner Health Products announced Oct. 31
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Nutrition 21
Purchase, N.Y.-based firm places Lite Bites nutrition bar line up for sale after determining the brand "would require a much larger investment in marketing than the company believed was justified," according to Nutrition 21's 110-K/A, filed with the SEC Dec. 24. Over past year, firm attempted to find alternative cost-effective channels of distribution, including pursuing a retail distribution alliance with Leiner Health Products (2"The Tan Sheet" Nov. 4, 2002, p. 16). Nutrition 21 reports net sales dropped 28% to $10.3 mil. in fiscal 2003 due to "unsatisfactory results in the marketing" of the Lite Bites line. Separately, company expects to complete its large-scale Diachrome clinical trial, which is evaluating the dietary supplement's effect as a nutritional adjunct to standard care for diabetics, by the end of 2004...
Nutrition 21
Purchase, N.Y.-based firm places Lite Bites nutrition bar line up for sale after determining the brand "would require a much larger investment in marketing than the company believed was justified," according to Nutrition 21's 110-K/A, filed with the SEC Dec. 24. Over past year, firm attempted to find alternative cost-effective channels of distribution, including pursuing a retail distribution alliance with Leiner Health Products (2"The Tan Sheet" Nov. 4, 2002, p. 16). Nutrition 21 reports net sales dropped 28% to $10.3 mil. in fiscal 2003 due to "unsatisfactory results in the marketing" of the Lite Bites line. Separately, company expects to complete its large-scale Diachrome clinical trial, which is evaluating the dietary supplement's effect as a nutritional adjunct to standard care for diabetics, by the end of 2004...
Nutrition 21
Purchase, N.Y.-based firm places Lite Bites nutrition bar line up for sale after determining the brand "would require a much larger investment in marketing than the company believed was justified," according to Nutrition 21's 110-K/A, filed with the SEC Dec. 24. Over past year, firm attempted to find alternative cost-effective channels of distribution, including pursuing a retail distribution alliance with Leiner Health Products (2"The Tan Sheet" Nov. 4, 2002, p. 16). Nutrition 21 reports net sales dropped 28% to $10.3 mil. in fiscal 2003 due to "unsatisfactory results in the marketing" of the Lite Bites line. Separately, company expects to complete its large-scale Diachrome clinical trial, which is evaluating the dietary supplement's effect as a nutritional adjunct to standard care for diabetics, by the end of 2004...