Bayer calcium chews
This article was originally published in The Tan Sheet
Executive Summary
Flintstones and One-A-Day Scooby Doo! Bone Building Calcium Chews, on shelves now, "provide as much calcium as two 6.5 oz. glasses of milk, plus vitamin D to help absorb calcium," Bayer says. Recommended for children ages four to 12, chocolate-flavored chews are available in 45-count containers, sell for about $8.99. Print ads are appearing in October publications, TV spots broke Sept. 4, Bayer notes. Packaging claims: "According to the American Academy of Pediatrics, calcium intake in childhood may be a critical factor in preventing osteoporosis later in life"...
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