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Weider marketing plans

This article was originally published in The Tan Sheet

Executive Summary

October print ads will support launch of Schiff Prostate Health, relaunch of Breast Health, supplement firm says Sept. 26 in announcing fiscal first quarter financial results. Hitting shelves by early December, Prostate Health contains lycopene, saw palmetto, calcium d-glucarate, while Breast Health features calcium d-glucarate, soy isoflavones, antioxidants. One-month supply of each will retail for $15, firm says. Weider plans to "significantly ramp up" marketing spending for Schiff line in mid-Q2. Net sales for division were up 1.5% to $41.2 mil. due to greater sales incentives, promotions, firm notes. Move Free line sales decreased 4.6% to $18.7 mil. due to private label competition. Move Free Triple Strength, which offers same amount of glucosamine/chondroitin in two tablets rather than three, debuted in late summer and is expanding distribution, Weider notes...

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