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Benecol softgel relaunch

This article was originally published in The Tan Sheet

Executive Summary

McNeil Nutritionals will test-launch new version of Benecol softgels in late 2002, with possible expansion in 2003, J&J Consumer Pharmaceuticals & Nutritional Products Chairman Brian Perkins tells analysts Sept. 23. Different formulation of softgels was launched in 1999 but later discontinued. Plant stanol esters spread has been sold as a functional food since FDA frowned upon J&J division's early attempts to market product as a dietary supplement. Labeling claims, such as "reduce your LDL cholesterol by up to 14%," likely would not be feasible for a supplement version...

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