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Pfizer “naturaceuticals”

This article was originally published in The Tan Sheet

Executive Summary

Consumer Healthcare division working with Global R&D on "'naturaceuticals,' effective natural products that might be difficult to develop as an Rx molecule, but might come to market relatively quickly under OTC or food supplement regulations," Consumer Healthcare Head Maurice Renshaw says in recent Pfizer employee newsletter. Pfizer's only U.S. supplement offerings are Halls Defense Supplement Drops; firm discontinued Quanterra supplement line in September 2000 due to low sales (1"The Tan Sheet" Oct. 2, 2000, In Brief). Renshaw says addition of Pharmacia's consumer healthcare business will add "geographic presence in important areas, including Western Europe - particularly the Nordic region - and Japan." Pfizer's acquisition of Pharmacia is expected to close by year-end...
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