Q-tips enter OTC market
This article was originally published in The Tan Sheet
Executive Summary
Unilever launches "first single-use, antibiotic ointment and cotton swab in one" with Q-tips Treat & Go, which offers "the maximum allowable amount" of first aid antibiotic bacitracin on each swab, labeling states. Q-tips Treat & Go is indicated "to help prevent infection in minor cuts, scrapes and burns" and is covered under the First Aid Antibiotic Tentative Final Monograph, Unilever says. Treat & Go, which debuted in stores June 21, retails at roughly $4.29 for 15 individually wrapped swabs. Ad support will include spots in women's, parenting magazines, FSI drops, firm says...