New Prolab meal supplement
This article was originally published in The Tan Sheet
Executive Summary
"Revolutionary" Lean Mass Matrix body-building drink powder features naturally balanced ratio of carbohydrates to proteins, with whole grain-sourced carbs, Natrol's Prolab division says. Matrix began shipping in early August to retailers such as GNC and Vitamin Shoppe, as well as Web venues including Netrition.com. Meal supplement powder, which must be mixed with water, comes in chocolate, vanilla, cinnamon oatmeal flavors. Line-extension retails for about $60 for 20 packs and will replace existing Lean Mass line, which Prolab is phasing out. Firm hopes to extend new formula to other delivery systems, possibly bars...
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