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Numico Efforts To Revive Struggling Rexall, GNC Divisions Underway

This article was originally published in The Tan Sheet

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Executive Summary

Royal Numico will focus on what it considers Rexall Sundown's three core brands - Met-Rx, Osteo-Bi-Flex and CarbSolutions - in an effort to improve the business' financial performance

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Osteo-Bi-Flex Relaunch To Be Backed By $15 Mil. Ad Spend

Rexall Sundown is planning a $15 mil. ad campaign to support the relaunch of its Osteo-Bi-Flex joint health supplement franchise, according to the firm

Osteo-Bi-Flex Relaunch To Be Backed By $15 Mil. Ad Spend

Rexall Sundown is planning a $15 mil. ad campaign to support the relaunch of its Osteo-Bi-Flex joint health supplement franchise, according to the firm

Osteo-Bi-Flex Relaunch To Be Backed By $15 Mil. Ad Spend

Rexall Sundown is planning a $15 mil. ad campaign to support the relaunch of its Osteo-Bi-Flex joint health supplement franchise, according to the firm

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