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Novartis ad agency switch

This article was originally published in The Tan Sheet

Executive Summary

Firm names DDB Corbett, the healthcare unit of ad firm DDB Chicago, its agency of record on Aug. 15. DDB Corbett will assume duties for Triaminic, TheraFlu brands, which have a combined ad budget of roughly $20 mil., firm estimates. Arnold McGrath Worldwide (New York) previously handled the accounts. Switch allows Novartis to "consolidate agency assignments," drug company says. Novartis first partnered with DDB in September 2001, awarding the agency Denavir and Transderm Scop accounts...
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